VOICE OF IMPACT: Dr. Brittany Barreto

“What are you doing with my data?”

Is not a foreign question for Dr. Brittany Barreto, who co-founded the science-based dating app, Pheramor.

“Swab don’t swipe,” is our motto and the basis of measuring compatibility - with a dash of social media data to juxtapose the science with the social.

Known to her Houston consumers as “Doc”, what she is experiencing with Pheramor before its first year on the market can be  largely attributed to her authentic voice and the trust she has established with her consumers. Since its launch in March of 2018, Pheramor is now available nationwide and continues to grow and positively impact the lives of its users.

In a time where personal data is being stolen and sold, consumers are becoming more concerned with who has their data and what they are doing with it.

These are thoughts that roam the brain of conscious capitalist like, Dr. Brittany Barreto. How do you handle the biggest concerns of your customers?

By facing them head-on and using your voice to establish, build and communicate trust. She has maintained and nurtured this since the beginning of Pheramor, and communicates it clearly in almost every conversation.  Even in our filmed interview, she broke eyes with our CEO, Sahar Paz to look directly into the camera and confirm to her end-user:  

Pheramor does not share any customer data. Period.

Now, that’s owning your voice. The Summit is a few weeks away, get your tickets here.

Pheramor and its co-founders believe in doing good, first and foremost, it does offer users a chance to make a social impact by partnering with “Gift of Life”, a database that connects compatible donors to those battling cancer.

Dr. Barreto wants to make it easy for anyone to make an impact and change the world, but on their own terms, which is why Pheramor allows each user the opportunity to share their genetic information with Gift of Life.

Pheramor empowers its users to find love and fight cancer. This exemplifies conscious capitalism, and why she has been invited to speak at Own Your Voice Summit. We are all winning.

Known to her consumers as “Doc” on the streets of Houston, Dr. Barreto defies stereotypes of a scientist and embraces who she is. She has synergy with young intellectuals, and they are drawn to this honest and vulnerable sassy scientist.

Developing a transparent personal brand voice requires a balance between customer and stakeholder trust. You must have tight positioning and a clear and consistent communication strategy. Not sure where to start on your own journey? Come to the Own Your Voice Summit on October 19 to witness thought leaders owning their voice while embracing their personalities.

Dr. Barreto wants to make it easy for anyone to make an impact and change the world, but on their own terms, which is why Pheramor allows each user the opportunity to share their genetic information with Gift of Life.

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Self (EQ)

Fear is the greatest obstacle to your success and to owning your voice. There is a first for everything. There are jobs out there that don’t even exist yet thanks to STEAM. Tune out the nay-sayers and believe in your vision! Don’t let others limited vision, rob you of a voice.

A desire to have a positive impact in the lives of others has been a driving force behind Dr. Barreto and her desire to share her voice. The idea behind Pheramor came to her over 9 years ago as a student, but Dr. Barreto had to overcome nay-sayers, who happened to be industry professionals, to follow her dream. Don’t be afraid to think outside of the box.

Overcoming fear takes surrounding yourself with winners. You want to know where you’ll be in 5 years? Take a look at who is in your circle now.

Strategy

Give your consumers credit. Your consumers are savvy. When developing your personal brand, don’t get tight-lipped and devoid of the personality that makes you unique. Consumers are drawn to authenticity and don’t need another robotic voice. Even when you’re a leader you can follow, it takes courage and vision to stick to your personal mission.

 
Sahar Paz