The 1,2,3' of An Effective Personal Brand Identity.
Branding today isn't what it was 50 years ago.
Branding today isn’t what it was 50 years ago. Heck, even 10 years ago. No longer can you just build a website, plonk a logo on your service offerings, and pray for the best. Today’s consumers demand more. They want to relate to you as a “celebrity” of sorts in your field.
In the world of personal branding, it’s all about “survival of the fittest.” People look up to those who are confident in their authentic voice. People don’t invest in those who pretend to be someone they’re not.
Leaders often miscommunicate or unable to succinctly get across=
+ who they are
+ what they stand for
+ how they help people and businesses grow
Identifying the who, what and how differentiates your position of influence a.k.a. your personal brand.
A personal brand is not about putting up a online resume or an alter to feed your ego. It is a modern-day communication strategy that feeds a leader's core message delivery, their professional presence in person and online, and their application of thought leadership in and out of the office. Here are starters to think about as you brand your voice:
Without sounding cliché, there’s only one “you” in the world. People are sick of the same-old-same-old. Be vulnerable, and let people see the real you. Let them know what you stand for, and who you are to the core. You are the only one who knows (and owns) YOUR voice, your story. Make this part of your personal brand to build a deep connection with your followers. Don’t forget the boundaries, just because it’s “personal” branding, you still get to decide how PERSONAL you get. Darlene Lebron will be sharing her journey with just that at Own Your Voice Summit.
Sure, you need to evolve and stay with the times. But – there’s something about trust and familiarity. The way you present yourself is important, as is the consistency of your presence. Color psychology is a great start. For example, if your logo is blue and black, waltz onto stage wearing a dynamic blue and black ensemble. This will speak to people on a subconscious level, building an undisputable leadership presence. Take this way of thinking and expand it into a Brand Voice Guide, read our blog on that to get started.
Know your audience
Clarity is key. If you don’t know your ideal customer, how can you expect them to care about you? Once you know who you want in your “army,” you can shape your brand message and win them over with ease. You need to show them that you’re the most knowledgeable pro in your field – a field they actually care about. Don’t try to sell anything you wouldn’t “buy” yourself. As soon as you know your who, what, when, why, where, and how, everything else will fall into place.
Personal branding has the potential to reshape the leadership landscape
Personal branding has the potential to reshape the leadership landscape, thereby contributing to desired inclusivity and diversity in the leadership ranks. But the meantime challenge is to educate managers on the concept and assist with the implementation of a memorable personal brand.
The more differentiate yourself within your industry, the more people will look up to you and consider you an influencer. To learn more about shaping your personal brand, visit us online to attend our upcoming seminar: www.OwnYourVoiceSummit.com