Defining Your Personal Brand Voice Has Never Been More Important.
Defining YOUR personal brand voice is more important than ever before.
Brand: “A type of product manufactured by a particular company, under a particular name.” That’s according to the dictionary, at least. But – times change. No longer is the term “brand” assigned to packaged boxes. Today, YOU are your OWN brand as an influencer. Be it a milk bottle or a business-owner, there are three things that differentiate good brands from great brands.
In today’s world, it’s more important than ever before in history to define your personal brand and ensure it has room for growth and evolution. Here are three themes you must keep at the heart of your proposition if you want to define your voice and stay ahead of the game.
School is over, folks. Gone are the days of wearing uniform and being taught to communicate in a way that shuts your personality behind closed doors. This is YOUR time to SHINE, and your character IS your brand. Take time to figure out who you are, and who you want to be. Be yourself, but be UNIQUE.
Tell a story
Think about the best speeches you’ve ever seen. Be it Obama or Hitler, the world’s greatest speakers have something in common: They have a way with people. Truth is, anyone can deliver a powerful speech by telling a powerful story. Research shows that the human brain is engineered to remember stories more than data. Use this to your advantage when defining your personal brand voice! Incorporate your biography and life experiences to gain credibility and to connect with your audience on a deeper level.
Get with the (changing) times
Your audience’s needs and desires are always changing, and your brand needs to follow suit. That’s not to say you need to change as a person. It’s about reinventing yourself, without changing who you are. Stay in-tune with evolving market trends, but stay authentic and true to yourself. Your target market will love you for it.
At the end of the day, your life journey and experiences thus far ARE your voice. Be empathetic, and be yourself. Everything else will fall into place. To learn more about shaping your personal brand and, visit us online to attend our upcoming seminar: www.OwnYourVoiceSummit.com.