A properly branded organization or personal brand recognizes that a clearly defined brand voice is essential to building trust, communicating a mission or vision, and driving impact for a company or the community. You need to own, share, and scale your brand voice consistently across all communication efforts and channels to achieve exponential growth towards your goals.
But, where to start?
Once you know WHO your audience is, think about what TONE of voice will reach them. We believe the strongest brands grow through methods of “attraction” rather than “promotion” and incorporate effective and strategic storytelling to drive engagement.
Our brains naturally organize ideas by grouping like things and by seeing patterns. Recognizing common traits in people and symbols helps us to process and understand a story. Those commonalities cue us to feel particular emotions. And they trigger certain gut-level responses.