WHY PUBLISH A BOOK
When it comes to thought leaders and subject matter experts, there are two ways they can be perceived: as obvious experts who know what they’re talking about or as people who might have some degree of knowledge on the topic.
To show you’re in the first camp with those true thought leaders and experts, there is no more powerful way to show you’re the real deal than writing a book.
You’re not just blogging or tweeting, you’re exploring topics in-depth. You’re proving your expertise. You’re signaling to others that you know enough to fill an entire book by doing just that.
Whether you sell millions of books or a few hundred, you are, now and forever, a published author and authority on the topic.
Self-Confidence: The Ultimate Impostor Syndrome Eliminator
Impostor syndrome has two core fears at its root:
One, that you are a fraud who doesn't know what you're talking about.
Two, that people will find out. (And that everything will come crashing down as a result.)
When you write a book – a real, actual book – you have hard, physical proof that those two core fears don't match up with reality.
It’s a clear signal to yourself and others that you’re not an impostor and, on the contrary, you are a legitimate expert.
WHY BUILD A COURSE?
Creating an online course, just like publishing a book, offer an incredible opportunity to prove and position yourself as an expert, share your knowledge and expand your brand.
By building an online course, you can:
Teach your customers how to use your product
Demonstrate a skill that you take for granted
Show how to use a piece of software
Do a screencast of a website, showing your students how to use it
Use a membership system to allow access levels of content that you drip to them over time
Create a podcast where you tell people how to do something and create a website where you teach them in detail
No matter what you share or teach, you gain a new platform to expand your influence and communicate your expertise.
Plus, for many who build an online course, they gain a passive form of income.
PATH TO PUBLISHING
PATH TO PUBLISHING
You’ll have our expert team as a partner for an entire year, bringing your ideas and notes into a clear storyline. To achieve success, we will support you as you write your first manuscript, including writing coaching, draft reading, edits, and pitching select manuscripts to publishers.
As a published author, you’ll gain a new platform to boost your career or business.
ONLINE COURSE DEVELOPMENT AND ACTIVATION.
For 6 months, we are your partner in developing, writing, recording, designing, and activating your online course. Additionally, we can create a membership portal for you, or you can launch the content on your own platform.
As the creator of an online course, you’ll be able to teach others, build your credibility as an expert and have a nearly passive form of income.