The Own Your Voice Personal Brand Accelerator is a unique growth opportunity to build personal relationships through working one on one with our CEO, Sahar Paz, alongside a selection of subject matter experts specific to the cohort participants.
Each accelerator accepts 4 professionals who are motivated to grow their personal brands, hone in on their LinkedIn strategy, and perfect their public speaking abilities.
For one month, you will meet with your cohort once a week to effectively market yourself on LinkedIn and pitch yourself for speaking and public relations opportunities, keep scrolling to read the curriculum.
The personal brand accelerator meets every week on Wednesday or Thursday evenings for 2 hours.
Week 1: Discover the Brand
What is the goal of your personal brand? During the first week, you will explore your personal brand positioning, get clear on how you’re perceived by others, and identify your brand voice archetypes. You will also submit your LinkedIn profile questionnaire in week one, for a brand new LinkedIn profile in week 4!
Week 2: Brand Strategy
Using the findings of Week 1, we will create your personal brand strategy which will serve as a playbook for a 9-month communication strategy. You will co-create this playbook with Sahar Paz, and it will be customized to your unique career goals. The deliverables can include:
Digital audit: Get clear on what platforms you need to spend your time on, clean up the rest.
Content strategy for LinkedIn or website exploring what you will talk about and how to best present it.
Identify topics you can speak on for public speaking and podcast opportunities.
Week 3: Using Your Voice
With your personal brand strategy identified, it’s time to use your voice publicly. For some, that can mean networking events, for others, it can mean grabbing a mic and hitting the stage, or podcast booth. The third week will prepare you to succeed at using your voice to communicate effectively with 1:1 public speaking coaching with Sahar Paz.
Week 4: LinkedIn Profile Update
Your last week’s session will be a working meeting used to actively update your LinkedIn profile with a refreshed profile written by the Own Your Voice team. You will receive a new headline, 1st person bio, and optimization of your last 2 roles for your profile’s experience section.
