WHY YOUR PERSONAL BRAND MATTERS
Branding isn’t just for businesses anymore. Take control of your online presence and leverage it to reach your career goals with a personal brand that communicates your strengths and value.
Whether you’re an employee or an entrepreneur, cultivating a personal brand has become more important than ever. Today, it is highly likely recruiters, clients and investors will use social media to discover and evaluate you, determining their interest and your fit based on your online presence.
For entrepreneurs, your personal brand affects everything from how your employees perceive you to how investors support you. Without a personal brand or, worse, a confusing personal brand, your role as a leader and influencer is negatively affected.
For those working in organizations, your personal brand affects how you’re perceived by new companies and your internal teams. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.
Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business.
When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure as brand ambassadors. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders.
As the definitions of career and work evolve and the gig economy employs more people, personal branding will be the competitive advantage of professionals who recognize the benefits of standing out and communicating their value clearly. The average person switches jobs every 2 to 3 years, and by 2020, freelance and contract workers will make up 43% of the U.S. workforce.Diane Mulcahy, the author of The Gig Economy, says,
A shift in work and careers requires a shift in how one thinks about the value of their personal brand.
PERSONAL BRANDING PLATFORM DEVELOPMENT + ACTIVATION
Your personal brand affects your career or business today and into the future, influencing the opportunities and exposure you’ll gain or lose.
To help you expand your career and opportunities, we develop and activate a personal brand in line with your career and business objectives.
Developing your personal brand can be as simple as focusing efforts on certain social platforms, or a robust deployment of a website accompanied by different Voice Vehicles, based on the results and outcome you want to achieve.
How do you want to scale your voice and monetize your thought leadership?
Public or professional speaking?
Publishing a book or online course?
Growing in your career or making a career transition?
Starting or scaling a business?
We’ve designed different tiers to our personal branding services to give you what you need:
Contact us to learn more about this service and our approach, plus receive personalized recommendations for your personal brand.
Personal Branding Platform Development can include:
Defining your personal vision, mission and values
Social media platform optimization and management, including...
Public and Professional Speaking strategy and management, including filming sizzle reel and collaborative speechwriting.
Website buildout, including copy and design, to capture leads and build online presence
LinkedIn profile update and strategy, revamping your summary and existing experience, plus the implementation of a lead generation process
Lifestyle or professional photo shoot, including styling and coordination.